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The new MINI will be launched on Sir Alec Issigonis' 107th birthday
7th August 2013
Birthday celebrations in Oxford: a new era of driving excitement, in-car-infotainment and premium quality in the small car segment is drawing ever closer. The new MINI will be unveiled on 18 November 2013, 107 years to the day since the birth of the man who started an automobile revolution, Sir Alec Issigonis. MINI Plant Oxford will host the world premiere, with a party in London that same evening.
The new MINI will also have its exhibition premiere in front of international audiences that same week, with an almost simultaneous unveiling in Los Angeles and Tokyo. On 20 November 2013, the limelight will shine on the new star of the premium small car segment, first at the Tokyo Motor Show, Japan, followed just hours later by the Los Angeles Motor Show in California, USA. The new MINI will go on sale in the first quarter of 2014.
Just like its predecessor, the new MINI will be produced in Oxford. The start of production and the world premiere will mark additional highlights in a jubilee year for the MINI Plant, where automobiles have been built for more than 100 years at the historic Oxford location.